Episode 114, Season 2
Marketing is often seen as the silver bullet that will bring unlimited clients and business growth to a financial planning practice. If done right, marketing can definitely be a powerful tool; However financial planning practices, especially smaller ones need to tailor their marketing so it reflects their personality, values and their client base.
In this episode, we speak to Tim Reid, Australia’s leading marketing speaker to talk about everything marketing. Tim emphasises on the importance of adding personality and emotion to your marketing strategy rather than trying to be too serious or too clinical. Having worked with an extensive amount of small businesses, he believes that a small business’s ability to act quickly, pivot and implement new marketing ideas regularly is key to long term success and growth.
You will get useful tips on how a financial planning practice can engage with their client base and communicate with a helpful approach. You will learn about the power of the right question as well as how to create content and repurpose it.
To listen to more of Tim in action, listen to The Small Business Big Marketing Show at smallbusinessbigmarketing.com
Tim Reid is an industry expert and is the host of the award-winning marketing show ‘Small business big marketing’, with 492 interviews of small business owners over 11 years. He also speaks regularly at conferences and facilitates high-end marketing workshops. Tim has also written a book, The Boomerang Effect, which provides captivating insights into the world of podcasting. Tim prides himself on helping small businesses create irresistible, smart and results-focused marketing strategies.
For more conversations with the thinkers and movers in the world of financial advice, go to Goals-Based Advice Podcast. You can also access more episodes on Apple Podcasts and Spotify. For updates, follow our Facebook page.
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