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Goals-based advice podcast

Economic wellbeing for a wellbeing economy.

Episode 122, Season 2

Why the pursuit of a goal means so much with Dr Adam Fraser

April 15, 2020


Duration: 53 min

We’ve all heard the phrase ‘it’s not about the destination, it's the journey’. What you might not know is that this claim has some real scientific backing! Often we spend so much time focusing on the end goal, that once we finally get there, we realise that true fulfilment lies in the pursuit. We see it all the time in our businesses with retirees, who spend years waiting for retirement, only to realise the challenge of getting there was the most important part.

In this episode, we speak to Dr Adam Fraser, who has spent his career studying this very phenomenon. A peak performance researcher, Dr Fraser spends his time researching the psychology of success, using that research to help businesses transform their mindsets and create a growth-centric team environment. We discuss the importance of constant reflection, being present in your work day, how to mentally ‘reset’ in challenging situations, and why the ‘happiness movement’ may be doing us more harm than good.

This episode is all about learning to ‘love the struggle’ that comes with pursuing goals, while developing our minds and the minds of our teams. Dr Adam encourages us to be more courageous, introspective and always be pushing ourselves to evolve both personally and within our business. 


To reach out to Dr Adam Fraser, please head to his website.

What You'll Learn From This Episode:

  • How to transition through different responsibilities in your day with a clear mind
  • How to calm your mind by being present in the moment
  • How to mentally ‘reset’ after a challenging situation
  • Why the pursuit of a goal is more fulfilling than achieving the goal
  • How striving for a goal allows us to be courageous and evolve
  • How to set goals with your team and identify milestones
  • Why regularly reflecting on progress makes us more resilient
  • How to build a more resilient and and cohesive team
  • How the ‘happiness movement’ could actually be holding us back
  • Why we should learn to ‘love the struggle’

About Our Guest:

Dr Adam Fraser is a peak performance researcher who helps organisations and individuals push beyond their potential. Adam started out with a bachelor of biomedical science, then moving on to a PhD focusing on the impact of lifestyle on wellbeing and happiness. Adam now spends his time in research, presenting keynotes, and running intervention programs with professionals, focusing on issues such as professional burnout and mental health. Adam has presented at many financial planning conferences and provides great insight into how advice businesses can improve culture and performance. 

You can access more episodes on Apple Podcasts and Spotify. For updates, follow our Facebook page

If you have more questions, don't forget to reach out to me on LinkedIn and to send an email at jacqui@adviceintelligence.com.  

Thanks for tuning in!