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Goals-based advice podcast

Economic wellbeing for a wellbeing economy.

Episode 152, Season 2

How to design your advice model with Dean Lombardo

November 4, 2020
HubSpot Video


Duration: 1 hr 6 min

Applying goals based advice to your business without a framework to follow can prove difficult. Knowing where to start, and how to build your goals based advice values is incredibly important. Like many things in life, often the best way to learn is to take lessons from those who have mastered it themselves. 

In this episode, we speak to Dean Lombardo, who has recently written a book on just this. Dean is a financial advice business coach who is passionate about transforming traditional advice businesses to that of a future focused goals-based advice business. We discuss his new book, Benchmarking: A Blueprint for Success, and touch on topics such as coaching, cashflow, contingency plans, and measuring the value of your advice. 

This episode is all about setting in place actionable steps towards building an advice offering that directly benefits the clients, by understanding their needs on a deeper level. Dean gives us a plethora of useful information to consider when redesigning your advice model, and even provides some fascinating insights into what goes into publishing a book!


To reach out to Dean Lombardo, please contact him via his LinkedIn profile. To purchase a copy of Dean’s new book, Benchmarking: A Blueprint for Success, head to Amazon.

What You'll Learn From This Episode:

  • How to combine coaching and advising
  • How to encourage short term changes for long term benefit 
  • What constitutes true piece of mind for a client?
  • How to incorporate cashflow planning into your business
  • How to use cashflow in a behavioural context without focusing on the minute detail
  • How to build contingency plans with clients that are reviewed regularly 
  • How to provide clients with an executive summary of the advice provided
  • How to measure the value of your advice to clients 
  • What different options are available for self-publishing?
  • How to break down your message into chapters when writing a book
  • How to define your message when writing a book

About Our Guest:

Dean Lombardo is an author and the owner and financial planning business coach at Effortless Engagement with 20+ years of experience in the industry. Dean works with advice businesses and institutions to help realise their purpose and build meaningful connections with their clients. Starting out as a paraplanner in Melbourne, Dean has a wealth of experience managing and leading financial planning businesses. He is known for his ability to visualise the long term goals of business planning while also focussing on the small, everyday value-adds that make for a strong adviser-client relationship.

You can access more episodes on Apple Podcasts and Spotify. For updates, follow our Facebook page

If you have more questions, don't forget to reach out to me on LinkedIn and to send an email at jacqui@adviceintelligence.com.

Thanks for tuning in!