Emotional response drives human behaviour.
Significant Emotional Events (SEE) don't just affect us emotionally, they can dictate our financial decisions, patterns and behaviour. Not only that, money is a subject that elicits strong emotional responses in all of us; feelings that shape our actions for better or worse.
People who feel empowered in their financial lives experienced more joy, peace, satisfaction, and pride. Not surprising, really – but what is interesting is that goals based advice actually provides a bridge to take clients from one state to another.